on a mission to help non-founder employees get what they deserve & understand the game.
After spending over a decade working for early-stage startup companies and countless afternoons sipping coffee and chatting with folks, I realized there's a glaring issue in the current startup environment.
Most people in startups are the unsung heroes, working diligently on the company's mission, but often without a clear understanding of what's realistic, normal, or expected.
From deciphering the intricacies of equity to evaluating a company's health, there's a clear need for more resources and a community where individuals like you can connect and learn from shared experiences.
Our increasingly remote world has exacerbated this issue and the need for a place for folks to connect and learn from our shared experiences.
Meet the team
Alicia thomas
Non-Founder Crew
Most recently, Alicia Thomas was the head of brand and community at Postscript. She is a veteran of the marketing analytics space, and her award-winning work has been featured on sites like TechCrunch, Performance Marketer, and Shopify Plus.
Previously, she was an early employee at the profitable high-velocity marketing platform Klaviyo (NYSE: KVYO), where she helped to more than 10X the company.
Alicia was also a team member at Lattice Engines (acquired by Dun & Bradstreet) and has worked with brands across the globe to help scale their marketing through content and community building.
Business Insider named her a rising star in ad tech in 2022.
She is passionate about helping others in tech and enjoys “talking shop” and solving problems.
Connect with her directly on LinkedIn.